Fiserv Forum: Where Champions Rise

Discover the heart-pounding action at Fiserv Forum, home of the Milwaukee Bucks and Marquette Golden Eagles. Explore events, seating capacity, and the vibrant Deer District. Get ready for unforgettable moments!

The Fiserv Forum, which celebrated its fifth anniversary in October, has had a significant impact on the neighborhood and the entire city of Milwaukee. Let’s explore how this modern arena has transformed the area:

  1. Neighborhood Growth and Evolution:
    • The neighborhood surrounding the Fiserv Forum, known as the Deer District, has experienced tremendous growth over the past five years.
    • New restaurants, bars, and hotels have sprung up, creating a vibrant entertainment hub.
    • The Westown Association, which advocates for growth in the western part of downtown Milwaukee, has witnessed the area evolve into a thriving space.
    • The arena isn’t just about basketball; it has become a year-round destination for concerts, city events, and community gatherings.
  2. Business Impact:
    • Existing businesses have benefited from increased foot traffic. For instance:
      • The Milwaukee Brat House, established back in 2008, has seen growth, especially during the Bucks’ off-season.
      • Owner Scott Schaefer believes healthy competition among bars, restaurants, and event spaces benefits everyone.
    • The Deer District has become a “living room for the city,” attracting residents and visitors alike.
  3. Broader Economic Effects:
    • The Fiserv Forum’s success extends beyond game nights and concerts.
    • It has ignited a resurgence of interest in Milwaukee’s music scene, drawing fans not only from the city but also from the wider region.
    • Additionally, the arena’s impact goes beyond entertainment. For instance, the 2020 Democratic National Convention (DNC) chose Milwaukee due to the Fiserv Forum’s presence. The DNC is estimated to have contributed $200 million to the local economy.

As we look ahead, continued residential development in the area will keep it bustling and foster further growth. The Fiserv Forum isn’t just a sports venue; it’s a catalyst for positive change in Milwaukee! 🏀🌆

Fiserv Forum

The Fiserv Forum has left an indelible mark on the city of Milwaukee, transforming both its landscape and community. Let’s explore the impact:

  1. Neighborhood Revival:
  2. Business Boost:
    • Existing businesses near the arena have benefited from increased foot traffic.
    • The Milwaukee Brat House, established in 2008, has seen growth, especially during the Bucks’ off-season.
    • Healthy competition among bars and restaurants has elevated the overall dining and entertainment experience .
  3. Economic Impact:
    • The Fiserv Forum isn’t just about basketball; it’s an economic powerhouse.
    • It has generated millions of dollars in the local economy, creating thousands of jobs.
    • The arena’s success extends beyond game nights, as it hosts concerts, conventions, and other major events .
  4. Community Hub:
  5. Future Growth:
    • Looking ahead, continued residential development in the area will keep it bustling.
    • Residents are invested in growing the neighborhood even further, ensuring its vibrancy for years to come .

The Fiserv Forum isn’t just an arena; it’s a beacon of progress, culture, and community—a place where champions rise, both on and off the court! 🏀🌆

Fiserv Forum

The Fiserv Forum has made a significant impact on local employment and job growth in Milwaukee. Let’s explore how:

  1. Job Creation:
    • Since its opening in 2018, the Fiserv Forum has directly created numerous jobs within the arena itself.
    • These jobs span various roles, including event staffsecurity personnelticketing agentsconcession workers, and maintenance staff.
    • The arena’s year-round events ensure consistent employment opportunities for local residents.
  2. Indirect Employment:
    • Beyond the arena, the Fiserv Forum’s presence has indirectly boosted employment in related sectors.
    • Local businesses, such as restaurants, bars, and hotels in the Deer District, have experienced increased foot traffic due to arena events.
    • This surge in business activity has led to additional hiring and job opportunities.
  3. Historic Wage Agreement:
  4. Residential Development and Neighborhood Growth:
    • The Fiserv Forum’s success has spurred residential development in the surrounding area.
    • As more people move into the neighborhood, demand for services and jobs increases.
    • The Deer District has become a vibrant community, attracting residents and businesses alike.
  5. Long-Term Impact:
    • Looking ahead, continued growth in the area will sustain employment opportunities.
    • The arena’s commitment to community engagement ensures that it remains a catalyst for job creation and economic vitality.

In summary, the Fiserv Forum isn’t just a sports and entertainment venue; it’s a driving force behind local employment, fostering a dynamic and thriving community. 🏀🌆

The Fiserv Forum has played a pivotal role in shaping Milwaukee’s vibrant music scene, drawing artists and fans alike. Let’s explore how this iconic venue has made its mark:

  1. Celine Dion’s Spectacular Return:
  2. Concerts Galore:
    • The Fiserv Forum hosts an array of concerts, featuring world-class artists across genres.
    • Whether it’s rock, pop, hip-hop, or country, music lovers find their groove within these walls.
    • From legendary bands to rising stars, the venue provides a platform for diverse talents .
  3. Future’s Impact:
    • Artists like Future have graced the Fiserv Forum stage, leaving their mark on the city.
    • His mixtapes, chart-topping albums, and platinum singles resonate with fans, adding to the arena’s musical legacy .
  4. Community Engagement:
    • The Fiserv Forum isn’t just about concerts; it’s a community hub.
    • Events like Hoops for TroopsDr. Martin Luther King Jr. Celebration, and Women’s Empowerment Night celebrate more than music—they celebrate unity and shared experiences .
  5. Economic Boost:
    • The influx of concert-goers fuels local businesses, from bars to restaurants.
    • The arena’s presence attracts visitors, boosting tourism and contributing to Milwaukee’s economy.

In summary, the Fiserv Forum isn’t merely a venue; it’s a symphony of music, culture, and community—a place where melodies echo through the hearts of Milwaukeeans. 🎶🌆

Fiserv Forum

Milwaukee’s musical journey weaves a rich tapestry of diverse genres, influential artists, and pivotal moments. Let’s explore this captivating history:

1. Early Twentieth Century: Gemütlichkeit and Brass Bands

  • Milwaukee has been a vibrant center for popular music since the early 1900s.
  • The city’s German population instilled the concept of gemütlichkeit—well-being through balanced work and recreation.
  • Quintessential to this era were brass bands and ethnic music ensembles performing at outdoor beer gardens and summer resorts run by breweries.

2. Piano-Based Songwriting and Music Publishing

  • The early 20th century witnessed the expansion of piano-based songwriting.
  • Composer-publishers like Charles Harris and Joseph Flanner reached both local and national audiences.
  • Player-piano rolls and sheet music publishing thrived.

3. Classical and Ethnic Music

  • Milwaukeeans embraced classical music, including German liederkranz choruses and symphonies.
  • Italian light opera also found popularity, filling venues like the Pabst Theater.
  • Ethnic music participation intersected with the city’s European identity.

4. Mandolin, Banjo, and Accordion Orchestras

  • A middle ground between classical and popular music emerged in the form of mandolin, banjo, and accordion orchestras.
  • The Milwaukee Mandolin Orchestra continued performing well into the 21st century.

5. Ballrooms and Dancing

  • Ballrooms played a crucial role in Milwaukee’s music scene.
  • Swing bands, polka groups, and small orchestras performed at venues like the Schlitz Palm GardenModernistic Ballroom, and the Eagles Club.
  • The rise of rhythm and blues and rock and roll altered the landscape but still attracted dancers.

6. Local Record Labels

  • While not a national record center, Milwaukee area labels made their mark.
  • Broadway and Paramount Records released music by local dance bands and ethnic ensembles in the late 1920s and early 1930s.
  • The Pfau label showcased polka groups in the 1940s and 1950s.

7. Continuing Traditions

  • Today, dancing to local bands persists, especially at Roman Catholic church festivals across Milwaukee neighborhoods.
  • The city’s musical heritage remains as diverse as its people, from jazz and blues to punk and beyond.

Milwaukee’s music history is a symphony of resilience, creativity, and community—a melody that continues to resonate through time. 🎶🌆

Milwaukee’s music scene is alive and thriving, offering a diverse range of experiences for music enthusiasts. Whether you’re into live performances, local talent, or national tours, the Cream City has something to offer:

1. Iconic Historic Venues and Major Tours

  • Fiserv Forum: As the world’s largest music festival, Milwaukee is a must-visit spot for major musicians and comedians on tour. The Fiserv Forum hosts exciting national acts, ensuring heart-pounding performances.
  • Radio Milwaukee (88.9FM): Tune in while you’re in town to discover local artists and stay connected to the pulse of the city.

2. Lesser-Known Gems

  • Beyond the well-known venues, Milwaukee boasts under-the-radar music hotspots:
    • Pabst TheaterTurner Hall, and the Riverside Theater: These historic venues continue to attract top-tier artists.
    • Wisconsin Conservatory of Music: An independent nonprofit school nurturing talent and fostering creativity.
    • Wisconsin Intergenerational Orchestra: A non-competitive space that brings musicians of all ages together.

3. Genres Galore

  • Milwaukee’s music scene spans genres:
    • From rock to jazz, reggae, hip-hop, and EDM, there’s something for everyone.
    • Local bands and emerging artists contribute to the city’s vibrant musical fabric.

4. Community Engagement

  • Music isn’t just about entertainment; it’s about community:
    • Hoops for TroopsDr. Martin Luther King Jr. Celebration, and Women’s Empowerment Night blend music with meaningful experiences.
    • Milwaukeeans come together to celebrate unity and shared passions.

So, whether you’re catching a show at a historic venue or exploring lesser-known gems, Milwaukee’s music scene invites you to dance, sing, and connect. 🎶🌆

Wisconsin has produced several notable musicians who have left a lasting impact on the music world. Here are a few:

Les Paul
  1. Les Paul:
Steve Miller
  1. Steve Miller:
    • Hailing from Milwaukee, Steve Miller and his eponymous band became synonymous with American rock music in the 1970s and 1980s.
    • The Steve Miller Band blended heartland rock with blues and psychedelia, creating a signature sound that resonated with fans across the United States.
    • Hits include “Fly Like an Eagle” and “Circle of Love” .
Violent Femmes
  1. Violent Femmes:
Al Jarreau
  1. Al Jarreau:
    • This electropop band from Milwaukee made a big impression with their debut EP titled “TANDARD” in 2014.
    • Their music combines electronic beats, dreamy vocals, and infectious hooks.
    • Keep an eye on their evolving sound 1.

These artists showcase the rich musical heritage of Wisconsin, spanning genres and leaving an indelible mark on the industry. 🎶🌆


What was the Fiserv Forum previously called?

The Fiserv Forum was previously known as the Wisconsin Entertainment and Sports Center (WESC) before it was renamed after its sponsor, Fiserv Inc.

What is the seating capacity of the Fiserv Arena?

The Fiserv Forum has a seating capacity of approximately 17,385 for basketball games15,178 for ice hockey and indoor football, and up to 18,000 for concerts.

What is the bag policy at the Fiserv Forum?

The Fiserv Forum follows a clear bag policy. Fans are allowed to bring in bags that are transparent, plastic, vinyl, or PVC, with dimensions not exceeding 12″ x 6″ x 12″. Small clutch bags (no larger than 4.5″ x 6.5″) are also permitted.

Is concealed carry allowed at the Fiserv Forum?

No, concealed carry weapons are not allowed inside the Fiserv Forum. The arena maintains strict security measures to ensure the safety of all attendees.

How do I access my mobile tickets for events at Fiserv Forum?

To access your mobile tickets, download the official Milwaukee Bucks app or use the Ticketmaster app. Log in to your account, locate your event, and view your mobile tickets. You can scan them directly from your phone at the arena entrance.

What are the COVID-19 safety protocols at Fiserv Forum?

The Fiserv Forum follows local health guidelines. Measures may include mask requirementssocial distancing, and enhanced sanitation. Check the official website or event details for specific protocols during your visit.

Where can I find information about parking and transportation options near the arena?

Visit the Fiserv Forum’s official website for detailed information on parkingpublic transportation, and ride-sharing services. Plan ahead to ensure a smooth arrival.

What are the best nearby restaurants for pre- or post-event dining?

The Deer District around the Fiserv Forum offers a variety of dining options. Some popular choices include Good City BrewingDrink Wisconsinbly Pub, and Mecca Sports Bar and Grill.

Here are some recent statistical data points related to the Fiserv Forum:

  1. Forum 2024:
  2. 2024 Outlook:
  3. Billboard Recognition:

These statistics highlight the Fiserv Forum’s impact, growth, and recognition. Whether it’s hosting conferences, driving revenue, or earning accolades, the arena continues to be a dynamic force in Milwaukee! 🏀🌆


The Fiserv Forum, a dynamic multi-purpose arena in downtown Milwaukee, has become more than just a sports venue. It’s a catalyst for neighborhood growth, a hub for community engagement, and a stage for unforgettable moments. From concerts to basketball games, the Fiserv Forum continues to shape the city’s cultural landscape, bringing people together and celebrating the spirit of Milwaukee. 🏀🌆

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